Building Trust Through Knowledge – Why We Offer Free Sales Training in Food and Agribusiness

Real partnerships start with trust, transparency, and shared learning. That’s why we are offering free, in-house sales training sessions for companies across the food and agribusiness sectors.

These sessions focus on three essential areas for commercial teams: Customer Structure, Customer Dialogue, and Territory Management – all within the context of long-term customer support in the field.

Our approach is straightforward and practical. We introduce sales and marketing staff to the key principles that help them navigate the market and lead with confidence. Participants learn how to assess sales potential accurately, classify customers correctly, understand where true value is created, manage the sales process with confidence, and take ownership of their area and performance.

The aim is not to add complexity, but to focus the team’s energy on the right priorities, create clarity, and align activities efficiently and effectively.

Each session lasts around three hours – morning or afternoon – and is non-binding and completely free of charge for companies in DACH, Benelux, and Denmark. The offer is valid for December 2025 and January–February 2026.

We also want to be transparent about why we do this. Offering these agricentric training sessions for free is not a marketing trick – it’s our way of demonstrating the value of a structured, experience-based approach to sales. We know that when teams experience a practical and thoughtful session, they immediately see its relevance. It builds trust, creates genuine dialogue, and opens doors for collaboration.

In our view, that’s the right way to build long-term business relationships – by contributing first, with no obligation attached.

If you’re leading a team in food or agribusiness, consider how this could work for your own customers. How would this approach strengthen their trust in you? Let’s discuss.