Selling is Deeply Emotional
It is always fascinating to observe how people make decisions. On the surface, we often speak of the calm and…
-
-
Sales Leaders with a Future
In many organisations, sales managers push their field teams to deliver results, yet approach senior leadership cautiously, seeking approval before…
-
The First Conversation with a Client – Balance, Impact and Trust
Your first conversation with a potential client is more than just an introduction – it’s a door-opener. Within the first…
-
Customer Segmentation – But by What Exactly? The Puzzle in B2B and B2F Agribusiness
In B2B — and especially in B2F (Business to Farmer) — most companies serve a mix of large, medium, and…
-
Home Office? For Sales People in Agribusiness, It’s the Car Office
When people say home office, they usually imagine a desk at home, a decent internet connection, and maybe a cup of…
-
AI in Agribusiness: Why Salespeople Might Just Be the Last Humans Standing
There has been a lot of talk lately about artificial intelligence (AI) and what it means for work. Some of…
