Nurturing Your Passion for Agribusiness
Seminars, Mentoring and Strategic Services
Agricentric is a unique education platform for people working in sales, marketing, and management within the food and agribusiness sectors. We offer classroom-style seminars, focused workshops on selected topics, and one-on-one personal guidance – supporting professionals at every stage, from rookies to seasoned experts.
The Customer in Mind
It’s about understanding customer segments, building effective structures within the business, and taking the right steps in marketing. At the heart of it all is how we work with others – with responsibility, respect, and commitment to our teams and business partners. The agricentric approach combines a trusted mix of direct teaching, tailored workshops, and confidential collaboration in the field. This proven method helps develop powerful, results-driven and customer oriented sales organisations.
No pressure
The agricentric approach to sales is to take the pressure off the individual and instead utilise all resources available. A high performance sales organisation is not the sum of individual contributors but the right structure and culture in place to build lasting and meaningful business relationships. That’s why our sales training includes all departments.
From the Agricentric Journal
- Trapped in the Dealer Network
- Selling is Deeply Emotional
- Sales Leaders with a Future
- The First Conversation with a Client – Balance, Impact and Trust
- “Handelskolleg” is now ‘Agricentric’
- Customer Segmentation – But by What Exactly? The Puzzle in B2B and B2F Agribusiness
What textbooks don’t tell you
Theories are best, wenn they hold in practice. Therefore we work on a very personal level and maintain regular longterm exchange with our clients. It’s about picking from proven models what works best is your particular situation and then raise the bar.
Since early times, our ancestors have exchanged goods, cultural treasures, and stories far beyond their own communities. Through this exchange, they learned, developed new technologies, and adopted new ways of life. This is what makes us human. This is our focus.