Nurturing Your Passion for Agribusiness
Seminars, Mentoring and Strategic Programmes
Here you find a unique education platform for people working in sales, marketing, and management within the food and agribusiness sectors. We offer classroom-style seminars, customised workshops on selected topics, and one-on-one personal guidance – supporting professionals at every stage, from rookies to seasoned experts.
The Customer in Mind
It’s about understanding customer segments, building effective structures within the business, and taking the right steps in marketing. At the heart of it all is how we work with others – with responsibility, respect, and commitment to our teams and business partners. The agricentric approach combines a trusted mix of direct teaching, tailored workshops, and confidential collaboration in the field. This proven method helps develop powerful, results-driven and customer oriented sales organisations.
No Pressure
The agricentric approach to sales is to take the pressure off the individual and instead utilise all resources available. A high performance sales organisation is not the sum of individual contributors but the right structure and culture in place to build lasting and meaningful business relationships. That’s why our sales training includes all departments.
From the Journal
- Opening the Doors to Agribusiness: Introducing the Agribusiness Lectures
- Supporting Agribusiness Founders from First Ideas to Global Growth
- AI in Agribusiness: Why Salespeople Might Just Be the Last Humans Standing
- Sales is not a Department
- Introducing the Sales Enablement & Excellence Programme
- Trapped in the Dealer Network
What textbooks don’t tell you
Theories are best, wenn they hold in practice. Therefore we work on a very personal level and maintain regular longterm exchange with our clients. It’s about picking from proven models what works best is your particular situation and then raise the bar.
Since early times, our ancestors have exchanged goods, cultural treasures, and stories far beyond their own communities. Through this exchange, they learned, developed new technologies, and adopted new ways of life. This is what makes us human. This is our focus.
Work with us!
Finding Talent
Alongside training and mentoring, we also help organisations secure the right leaders for their journey. Through our personalised executive search service, we identify and attracts senior talent in global agribusiness and animal health – individuals who not only bring experience in sales, trading, and management, but who also share a commitment to sustainability and fair practice. With more than 30 years of international industry experience, we connect businesses with leaders who fit their culture, strengthen their teams, and drive long-term success. Ask for terms and conditions.