Confidence, Trust & Responsibility
Nurturing Your Passion for Agribusiness
Here you’ll find a unique education platform for sales, marketing, and management professionals in the food and agribusiness sectors. We offer classroom-style seminars, tailored workshops on key topics, and one-to-one personal guidance – supporting everyone from rookies to seasoned experts. Our programmes are designed to help sales professionals boost their confidence and sharpen their territory management skills, so they can move beyond being just another salesperson and become trusted advisers to the farmers and agribusinesses they work with.
One-on-One Mentorship Programme
6 – 12 months of personal counselling on leadership skills and building result oriented teams
Private sessions for senior executives and entrepreneurs about structures and mindful leadership
No Pressure
The agricentric approach to sales is to take the pressure off the individual and instead utilise all resources available. A high performance sales organisation is not the sum of individual contributors but the right structure and culture in place to build lasting and meaningful business relationships. That’s why our sales training includes all departments.
Sales Training Modules
A market-focused class covering customer segmentation, stages of the sales process, team strategy, and execution.
A customer centric class focusing on negotiation skills, value creation, trust, confidence and personal behaviour.
The Master Class for advanced sales professionals focuses on taking full ownership of one’s area of responsibility.
The Customer in Mind
It’s about understanding customer segments, building effective structures within the business, and taking the right steps in marketing. At the heart of it all is how we work with others – with responsibility, respect, and commitment to our teams and business partners. The agricentric approach combines a trusted mix of direct teaching, tailored workshops, and confidential collaboration in the field. This proven method helps develop powerful, results-driven and customer oriented sales organisations.
What textbooks don’t tell you
Theories are best, wenn they hold in practice. Therefore we work on a very personal level and maintain regular longterm exchange with our clients. It’s about picking from proven models what works best is your particular situation and then raise the bar.
Since early times, our ancestors have exchanged goods, cultural treasures, and stories far beyond their own communities. Through this exchange, they learned, developed new technologies, and adopted new ways of life. This is what makes us human. This is our focus.
From the Journal
- Finding Good People in Food and Agribusiness
- Stop Preparing!
- Digitalisation: When Technology Lets Farmers Farm Again
- Never Finished: The Endless Road of Sales Work
- The Farmer’s Hat
- Building Trust Through Knowledge – Why We Offer Free Sales Training in Food and Agribusiness
