We are agricentric

Agricentric is a support and training programme with a strong focus on industry-specific needs. We’ve developed a globally recognised approach to sales and management training that has proven effective across a variety of contexts — and has inspired many to follow our lead. With deep industry knowledge and technical expertise in agriculture and food production, medical services, and international trade, the programme is both highly relevant and practical.

Our goal is to support organisations and entrepreneurs in navigating the commercial aspects of adapting to the changes ahead — and to prepare motivated employees at all levels for a dynamic career path that will increasingly require ongoing realignment.

Your Mentors

Michael Spandern

Agricultural Engineer & Brewing Technologist
Trainer, mentor and business consultant with over 30 years of experience — from regional sales representative and start-up entrepreneur to C-level executive in international trade.

Dr Barbara Spandern

Veterinarian, PhD
Brings international experience in sales, operations management, and large animal practice. Long-standing commitment to business integration and people development.

30 Years in Food and Agribusiness

We focus on meaningful customer classification, effective internal structures, and smart marketing strategies — as well as interpersonal conduct and responsibility towards staff and business partners. The programme offers a trusted blend of classroom-style teaching, personalised workshops, and confidential one-on-one coaching to help build robust and responsive sales organisations.

The courses combine tried-and-tested practices from own sales experiences and international business consultancy with the most successful internal and external strategies in trade. At the core are efficient structures, valuable relationships, and entrepreneurial accountability.

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From the agricentric Journal