Module S1:

Sales Structures

Understand customer profiles and address them with precision

Description

An B2B and B2F oriented training designed for professionals in sales and marketing. The content is market-focused and covers customer segmentation, market potentials, the sales process, strategy, and execution.

The in-house seminar offers a balanced mix of methodology and motivation.

Target Group:
From entry-level professionals to seasoned experts

Duration:
a) Three-day block or in spaced modules throughout the year
b) One-day short course

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Objective

After completing the course, participants will be able to accurately assess their customer base, leverage team strengths more effectively, and align their activities accordingly. A clear approach helps gain greater control over the sales process, mitigate risks, and celebrate achievements.

Well-trained sales professionals build more stable business relationships, identify new opportunities, and protect trading margins. They work with greater confidence, make effective use of available resources, and are generally more satisfied in their roles.