Customer Segmentation – But by What Exactly? The Puzzle in B2B and B2F Agribusiness
In B2B — and especially in B2F (Business to Farmer) — most companies serve a mix of large, medium, and…
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Home Office? For Sales People in Agribusiness, It’s the Car Office
When people say home office, they usually imagine a desk at home, a decent internet connection, and maybe a cup of…
