The First Conversation with a Client – Balance, Impact and Trust
Your first conversation with a potential client is more than just an introduction – it’s a door-opener. Within the first…
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“Handelskolleg” is now ‘agricentric’
The Handelskolleg name has served us well, but as our audience has grown beyond the DACH region to span continents,…
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Customer Segmentation – But by What Exactly? The Puzzle in B2B and B2F Agribusiness
In B2B — and especially in B2F (Business to Farmer) — most companies serve a mix of large, medium, and…
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Home Office? For Sales People in Agribusiness, It’s the Car Office
When people say home office, they usually imagine a desk at home, a decent internet connection, and maybe a cup of…
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AI in Agribusiness: Why Salespeople Might Just Be the Last Humans Standing
There has been a lot of talk lately about artificial intelligence (AI) and what it means for work. Some of…
