Module S2:
Sales Dialogues
Behaviour, Trust, and Negotiation Skills
Description
An advanced training programme for sales professionals, focusing on personal behaviour in business relationships. The content covers preparation, negotiation techniques, value creation, and trust-building. This training offers a dynamic blend of structured methodology and motivational insight.
Target Audience:
From newcomers to experienced professionals and team leaders. 4 – 10 participants recommended
Duration:
Three-day block or spaced sessions throughout the year
Objective
Participants will learn how to build solid relationships with clients, maintain control during sales dialogues, and lead negotiation processes with intention and confidence. Clear self-assessment and improved day-to-day clarity foster strong internal motivation.
Well-trained sales professionals form more stable business partnerships, spot new opportunities more quickly, and protect trading margins more effectively.