Module SC

Compact Course

All three modules combined

Description
This one-day training combines the three modules Customer Structure, Customer Dialogue and Entrepreneurial Thinking.

Sales and marketing staff are introduced to the core concepts that help them navigate the market and their teams with confidence. The content covers, among other things, accurately assessing sales potential, classifying customers correctly understanding the exact value creation, managing the sales process with confidence, and taking responsibility for one’s own area. The aim is for the team to focus on the right things, align activities efficiently and effectively together.

Target group:
From career starters to experienced professionals (senior managers welcome)

Duration:
One day compact course

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AGENDA

Customers in 3D
Beyond sales potential, there are other criteria for classifying customers accurately.

My Team
Effective use of the whole organisation determines success.

My Region
A concise business plan brings clarity.

My Calendar
The year planned with top customers in focus.

The Sales Process
Confident steps in the sales process lead, together with the customer, to closing the deal and building long-term loyalty.