“Handelskolleg” is now ‘Agricentric’

The Handelskolleg name has served us well, but as our audience has grown beyond the DACH region to span continents, it has become clear that our identity must reflect the truly global reach and agricultural focus of our work. With this in mind, we have proudly rebranded to Agricentric, a name that speaks directly to our purpose – placing agriculture at the centre of business growth, education, and leadership. Our new home online, agricentric.org, marks a fresh chapter for our sales and management training, providing a clear and internationally recognisable platform for our services.

This rebranding is not just about a new name. It reflects the expansion of our portfolio into areas that meet the evolving needs of agribusinesses operating in a complex and competitive world. Alongside our established training programmes, we now offer carefully selected services designed to support companies in both stable and challenging market environments. These include interim management, silent board membership, and acting leadership roles – stepping in with the expertise and authority needed to guide organisations through key phases of transition or growth.

We have deepened our capabilities in market entry and client acquisition, bringing a proven track record in business development that spans multiple regions and market segments. Building or modernising sales structures remains a core strength, enabling businesses to become more agile, competitive, and customer-focused. Our project work increasingly addresses the pressing demands for sustainable supply chains and risk management, ensuring that clients can navigate the twin challenges of regulatory compliance and reputational trust.

Internationalisation is in our DNA. We bring specialist market knowledge of the USA, the Middle East, and Africa, helping businesses to expand with confidence into new territories. Whether it is establishing sales structures from the ground up, offering technical advice to sharpen operational performance, or providing general consulting to align strategy with execution, Agricentric delivers a holistic approach rooted in practical, real-world experience.

The new chapter under the Agricentric name reflects our belief that the future of agribusiness depends on skilled leadership, informed strategy, and a global perspective – all grounded in a deep understanding of the land, the markets, and the people who drive them. This is more than a rebrand; it is a renewed commitment to equipping our clients with the tools, insight, and resilience to succeed, wherever their fields may lie.